July 17, 2017

PyeongChang Winter Olympic : Hyo Seok Cultural Festival

In PyeongChang, 2018 Winter Olympic hosting city, you will be amazed with endless flower field and the great novel from this beautiful village by Lee Hyo Seok (1907-1942). Hyo Seok Cultural Festival is held to commemorate modern Korean writer Lee Hyo Seok and his popular novel 'When Buckwheat Flowers Bloom', which demonstrates the connection between human life and beauty of nature through the dazzling scenery of Bongpyeong.



The Festival offers various participatory programs such as poem exhibition, literature night, Hyo Seok essay contest, nature experiences (e.g. fingernail coloring using balsam), buckwheat food cooking, and many more. Furthermore, visitors may tour Lee Hyo Seok’s birthplace and memorial hall.

Admission : Free
Period : 2-10 Sep 2017
Address : 157, Ihyoseok-gil, Pyeongchang-gun, Gangwon-do
Transportation : Take an intercity bus to Jangpyeong Intercity Bus Terminal. From Jangpyeong Terminal, take a local bus bound for Bongpyeong or Phoenix Park shuttle bus.


Lee Hyo Seok Culture Village and Lee Hyo Seok Cultural Hall

Lee Hyo Seok Culture Village is the place where the author Lee Hyo Seok was born and raised. The village is also the setting of the author’s story 'When Buckwheat Flowers Bloom', one of the most celebrated Korean short stories to date.



In 1990, the village place was designated ‘first national cultural village’ by the Ministry of Culture and Tourism. The village is comprised of the author's birth house, a water mill, Chungjujip, Gasan Park, Lee Hyo Seok Memorial Hall, and a buckwheat museum. At the height of the blossoming season, you can enjoy the beautiful scenery of snow-white fields of buckwheat flowers and from late August to early September, the annual Lee Hyo Seok Cultural Festival takes place.

The literary house consists of the Literature Exhibition (chronology of Lee Hyo Seok’s works), Literary Class, Art Research, Creative Idea Room, and a Theater for literary plays. There is also a mock-up of the old Bongpyeong Marketplace and videos for children, as well as a number of different activities. The facility houses valuable documents such as the author’s first printed newspaper, magazine, and book publications. In addition to its deep literary significance, the house is known for its exquisite exterior, Literary Garden, and buckwheat flower trail.




Admission Fees : Adults 2,000 won / Middle & High school students 1,500 won / Elementary school students 1,000 won
Address : 73-25, Hyoseongmunhak-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do
Operating Hours: November-April 09:00-18:00 /May-October 09:00-19:00


Bongpyeong 5 Days Market

Bongpyeong Market opens on days with ‘2’ and ‘7’ with the interval of five days. Recently, buckwheat without fail, has been the top product in the market. From buckwheat noodles, buckwheat pancake, buckwheat crepe, buckwheat steamed bun, buckwheat noodles hotpot, buckwheat bibimbap and more, a variety of buckwheat-related foods can be found in this market.



buckwheat pancake



Market Opening Dates : Every 2nd, 7th, 12th, 17th, 22nd & 27th
Address : 14-1, Dongijangteo-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do

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